Robbie Watson Portfolio

Car Show

Southlife 4 Life

Southlife Car Show

A car show with attitude needs a logo to match.

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Southlife set out to create a car, truck, and bike show, bringing the style of the south to the people of Mississippi. They have various categories and awards and needed a logo that felt young and fresh to help attract entrants.

We went through a couple design ideas with Southlife before settling on the final design. The color theme is a soft orange gradient and a chrome gradient to fit the feel of low-riders, hotrods, and motorcycles. They’ve been able to use it on everything from car show awards to banners and social media.


    Southlife Car Show

  • DATE:

    November 2018


    Logo Design