Good for your health, good for your heart
Don is starting up a health & nutrition business and needed a logo that was fun, easy to digest (pun intended), and easily applicable for any use case scenario he may encounter. That means it needs to work big, small, vertically, and horizontally as well as in a single-color use if needed.
We went through a bunch of different iterations and ideas ranging from an anvil to signify strength to various different hearts and colors. I’m really happy with where it ended up and feel like it really represents health and nutrition. Everything from the heart to the cutlery to the EKG line really paint a picture of what Coach Don is all about – health and nutrition.